I’m not completely sure what year this ad was created but I can guarantee that it is extremely outdated. Clean with the statement “This Mother’s Day, get back to the job that really matters”. Finally, the last photo is an advertisement for Mr. One is using the woman’s body to promote a Samsung computer while the other is used to promote cologne for men. It just so happens that the next two photos do the exact same thing. This ad sexualizes a woman for the sole purpose of attracting attention to promote their product. However, our attention is drawn to the bags of chips placed strategically at her chest with the statement “nothing fake about ’em”. Honestly, I feel as though the advertisement would gain attention simply because she is included in it. The model can be immediately recognized as Katy Perry. What I care about is that they are using something like PMS to promote milk. Is that true? I honestly don’t know if milk can help reduce the symptoms of PMS, nor do I care. At the bottom the ad suggests that “milk can help reduce the symptoms of PMS”. The ad states “I’m sorry for the thing, or things, I did or didn’t do”. The first photo (top left), is an advertisement for milk. Unfortunately, finding advertisements that use questionable marketing tactics wasn’t a difficult task. While I know that the dehumanization of women has been an issue in the past, I didn’t realize it was still a huge issue today. I would like to think that times have changed, however, this video makes me wonder. I was completely offended and couldn’t believe that I didn’t recognize that this was happening sooner. The examples that were shown in this video were appalling. Sure, I saw women being put in peculiar scenarios however, I typically chose to laugh at them rather than realize how that effects women as a population. However, before watching this video, I was completely ignorant to the fact that companies were using advertisements that dehumanized, sexualized, and even stereotyped women in order to promote their products. I can admit that I am definitely not what one would consider a feminist. I am a woman and I am an advocate for women’s rights. We see it everyday but do we actually see it for what it is? Jean Kilbourne challenges us in her video, Killing us Softly III, to take a deeper look into the world of women centered advertisements.
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